Madelaina
RavenCurse_box_closeup.jpg

Pick Your Poison

 

 

PICK YOUR POISON

Branding and Packaging Design
Instructor - Paul Sheriff
Photography - Austen Hart

 

Pick Your Poison is a hypothetical Witch themed cocktail and stew bar located in Salem in front of the Salem Witch Museum. The bar would be a fun place for tourists to go and enjoy an array of cocktails displayed on the menu in the form of playful spells. All of specialty cocktails have creative names related to the different spells. All of the waitresses would be dressed as witches and be in character during the experience. I chose the name Pick Your Poison because in the mid-19th century poison was often slay for alcoholic drinks. I chose a limited color palette of light purple and a deep blue-purple. The logo is a lockup of the title in a decorative serif typeface with an illustration of witch hands and a bottle of poison in the center. I designed packaging for a signature cocktail kit that visitors could buy as gifts or to take home as a souvenir. I also designed to-go stew container, the Menu cover, and a website.

 

Artboard+1.jpg
 
PIckYourPoisonMenu.jpg
RavenCurse_box_closeup.jpg
liquor_pickyourpoison.png
kjhkjhk.jpg
Webp.net-gifmaker+copy+3.gif