Brand Identity Design
Instructor - Paul Kepple
LET THEM LEARN
Let Them Learn is a hypothetical non-profit that promotes equality in public school funding within Pennsylvania. The non-profit would have multiple sections in it to achieve the goal of bettering Philadelphia public education overall and pushing for a fairer system of funding. One of the sections is educating politicians, teachers, and citizens about the issues with the current system of funding in Pennsylvania and illustrating the disparities between Philadelphia public schools and suburban public schools. Currently, the majority of Pennsylvania school funding comes from property taxes, which causes schools in low-income neighborhoods to be underfunded. The next section of the non-profit calls politicians, teachers, and citizens into action to relocate funds, donate and volunteer. Volunteers would then revamp the inside of the schools and deliver supplies both with positive and uplifting messages.
I created the typographic logo around the concept of the “ladder to success.” The Es stack up to create the steps of the ladder which sets the words up in a staggered word mark. I chose a sans serif bold typeface that fits well with both the students supplies and informational items. I used the ladder motif throughout the brand to push the concept of allowing all children to climb the ladder to success.
I designed environmental graphics for a classroom to show an example of how volunteers would renovate the schools to make the classroom a more inviting and up-lifting place. Many schools in Philadelphia are run-down and undecorated. There are often chains on the doors and the classrooms lack color. This non-profit would revamp the classroom by adding bright and colorful graphics that are intended to inspire and motivate students.
INFORMATIONAL NEWSPAPER AND
SOCIAL MEDIA ANIMATIONS
The portion of the non-profit that educates politicians, teachers and citizens about the issues with the current system of public school funding is in the form of a newspaper that would be sent by mail and through social media infographics. The reason I did the informational section as a newspaper is because it is cost effective and the large size makes the photos much more impactful. The instagram is a great way for them to get important statistics out to the public through animated infographics.
The design for the school supplies is intended to inspire and motivate students in schools where families may not being able to afford buying their children supplies. They feature motivational quotes and bright colors which are known to have uplifting effects.